Why B2B UX features fail
The one question you always need to keep in mind for B2B projectsContinue reading on UX Collective »
Interactivity
Leading design teams is easy, but we made it complicated
Should product design teams be 100% creative, effective, or a middle ground between both? How do you know a product design is succeeding? What is our actual reality in business? These questions, and many more, are part of a deep reflection on our presence, impact, and issues in tech companies.No matter how big, traditional, or new the company is, design teams always face challenges that make it hard to execute and make their value visible to the company.Today, many businesses start as a small id
Why safe AGI requires an enactive floor and state-space reversibility
With LLMs, we have built the peak of synthetic cognition without the base — and the Anthropic-Pentagon standoff shows us what that costs.In early March 2026, Anthropic CEO Dario Amodei refused the Pentagon’s demand to remove all safeguards from Claude. His core argument was structural, not political: frontier AI systems are simply not reliable enough to operate without human oversight in high-stakes physical environments. The Pentagon’s demand was, in structural terms, a demand to eliminate the
The calm and charm of cosy games in a chaotic world
What this gentle genre of design reveals about building digital products for anxious times.At some point in the last few years, millions of people arrived at the same conclusion: what they needed was a smaller, slower, quieter world. One with fish to catch, vegetables to grow, and absolutely no breaking news alerts. And so we reach for a virtual watering can.Cosy games are having a moment. Arguably, they’ve been having it for a while. Animal Crossing: New Horizons launched in March 2020, the sam
Sycophancy: the emperor’s new clothes
Why AI’s real danger isn’t hallucination — it’s agreement.The conversation about AI risk over the past years revolved around accuracy, the ability to pass tests and whether it is conscious. Yes, large language models (LLM) hallucinate, and they confidently fabricate citations and invent facts. Remember when Google’s AI made headlines in 2024, and then it recommended adding rocks to your diet for minerals? News like that often made headlines because it was absurd to share.But as these models impr
We thought AI feedback was making our designers faster. It was making them shallower
The designs shipped faster; the designers grew more slowly.Continue reading on UX Collective »
Token Fatigue: When Abstraction Eats Itself
Design tokens were supposed to make our lives easier—but now they’re eating us alive. What started as a way to create harmony between design and code has turned into an endless maze of abstractions, debates, and JSON files nobody understands. This is the story of how our obsession with consistency turned design systems into bureaucracies.
Product ethics, AI adoption theatre, an architecture that no longer exists
Weekly curated resources for designers — thinkers and makers.“In the last week of February 2026, something unusual happened. A sitting US president took to social media to brand a private technology company a political threat. The Secretary of Defense designated that same company a supply chain risk, a classification previously reserved for foreign adversaries. And hours later, a rival AI lab swooped in and took the government contract that had just been refused.”Product ethics have never matter
Persuasive Design: Ten Years Later
Ten years ago, persuasive design was a relatively new frontier in the field of UX. In a 2015 Smashing article, I was among those who showed a way for practitioners to move from being primarily focused on improving usability and removing friction to also guide users toward a desired outcome. The premise was simple: by leveraging psychology, we could influence user behavior and drive outcomes like higher sign-ups, faster and richer onboarding, and stronger retention and engagement.A decade later,
Design is not just how it works. Design is how it wins.
In the age of AI, “working” is a commodity while “winning” is the new mandate.Continue reading on UX Collective »
The deceptive side of robot cuteness
And the different kinds of cute design techniques.Photo by Ant Rozetsky on UnsplashMany designers are applying cute design to their robots for good reason: research shows that cute design enhances social presence, helps people form attachments faster, and makes users more forgiving when things go wrong.At CES in recent years, cute robots have been everywhere. The variety shows that cuteness in design has more layers than just the traditional ‘round shape, big eyes’ baby look.Cuteness competition
Stairways to nowhere: why AI makes blueprints matter more than ever
Design principles Vitruvius defined 2,000 years ago are now your most critical AI tool.Too much software today is built like the Winchester Mystery House: rooms added one at a time, stairways to nowhere. It’s called a mystery house. The mystery isn’t ghosts — it’s why anyone would build it this way.The house wasn’t built for you to live in. It was built for one person, and it worked for her. But walk through it now, and you feel the difference between a space designed for its owner and one desig
The color statistic that’s been wrong for 80 years
The estimate everyone repeated and nobody verifiedContinue reading on UX Collective »
The last interface
Will AI agents kill design as we know it?At the end of February a report by Citrini Research caused major shockwaves through the software industry, sending the stock prices of heavyweight SaaS organisations like Atlassian and Slack to nosedive. The Citrini Report follows AI’s current trajectory and projects that 2028 will bring a self-inflicted corporate doom loop: AI makes software so cheap to build that SaaS companies will cannibalise themselves out of business.The report is a deliberately pro
8 Talks by Women to Inspire UX Designers
User Experience design, like so many other disciplines, has a lower representation of women as compared to men. Things are changing now, though. Slowly, but surely. From strategy to tactics and from ideas to actionable tips, here is a curated playlist of talks by, and stories of just some of the most influential voices in business, technology and design.“How often do you use a voice assistant like Siri, Alexa or even Cortana?” asks Kriti Sharma in her talk, How to keep human bias out of AI. Each
UX Storyboards: Ultimate Guide
In user experience design, we use techniques like workshops and interviews to understand users. We turn our research into user stories and process flows. We use personas and wireframes to share our ideas with our teams.But it’s important to remember the real people we design for. We need to know what happens in their lives. We must see how our product can improve their lives. And that’s where a UX storyboard can help us.What is a UX Storyboard?A UX storyboard is a visual tool—one that illustrate
People Choose the Path of Least Effort
People tend to choose the path that requires the least effort. When something is easy to do, they do it. When it requires too much effort, they delay, abandon, or avoid the task entirely.
Your menu doesn’t need Miller’s 7±2 rule
Miller’s 7±2 rule was about memory, not how many elements you can put on the screen. Learn why it doesn’t apply to menu items and what UX designers should take from the original research.
Your menu doesn’t need Miller’s 7±2 rule
Miller’s 7±2 rule was about memory, not how many elements you can put on the screen. Learn why it doesn’t apply to menu items and what UX designers should take from the original research.
Show HN: SprintPulse – AI-powered retrospectives that drive action
Hi HN,I am the founder of SprintPulse. Like many of you, I used to dread retrospective meetings. They often turned into a repetitive cycle where we wrote down the same issues every sprint but never actually fixed them. "Better communication" was on our action item list for months.I built SprintPulse to fix that loop. It is a tool designed not just to collect feedback, but to make sure it leads to real change.When I looked at the tools available, I found they fell into two camps.On one